About Us


International longevity presenter Tim Bean and weight loss and anti-ageing guru Anne Laing bring together two vastly different worlds: the Health and Fitness world, and the weight-loss, anti-ageing and beauty world. They provide a wealth of experience and first-hand knowledge that only people who have lived, worked and thrived in these challenging environments for a long time could possibly possess.

They specialise in optimising the performance and lifestyles of men and women who live and work in corporate environments.

By restoring the hardened physiques and high nutrition of our hunter-gatherer forefathers, they teach and demonstrate that it’s not only possibly to survive, but also thrive, in this concrete jungle we find ourselves in today.

Their private clients include celebrities and social high-flyers, and their corporate clients include executives in seven of the world’s ten biggest investment banks.

Anne is also an author and writer on weight-loss and optimal ageing and Tim presents keynotes, seminars and workshops at corporate and public events, conferences, conventions and exhibitions around the world.

Through running their own health clubs, and experiencing first hand the pain that misinformation and commercial marketing agenda’s have caused in their clients lives, they have created an entire lifestyle plan that focuses on long term health and shape.

They are founders of the Institute of Physique Management in London, and creators of The Hard Edge® Executive Performance Programmes.

Detailed History

After many years of study and training, Anne and Tim formed Performance Training Company, which opened its first Health and Wellness Club in New Zealand in 1991. With the Club now occupying a substantial 35,000 sq ft, it recently received an award for Top Performing operation in Australasia (Australia, New Zealand and the Pacific Basin) out of 52 competing Clubs, excelling in customer service and training protocols.

As part of their unique services within the club, they created and developed a revolutionary physique programme that reported outstanding rates of success. The programme concentrated upon equipping each client with the knowledge and skills to maintain their health and wellness for life by covering a wider array of topics, instead of concentrating on just one such as diet, or exercise alone – the failing of many club and trainer-based programmes.

In 1997 they designed and spearheaded the New Zealand national “Eat Smart” healthy eating campaign in conjunction with the National Heart Foundation and Crown Public Health.

Tim and Anne regularly conducted seminars, workshops and lectures, and gained national recognition hosting a weekly 25-minute live studio Health Forum on the National Radio network and authoring a popular and widely read weekly column “Fit Tips” in the regional newspaper.

They have personally written and supervised thousands of successful training programmes, and are  recognised as authoritative voices on Health & Wellness issues.

Since moving to the UK from New Zealand in 2000, they have been frequently called upon by the media for interviews and comment (FT Weekend, Daily Telegraph, Evening Standard, Daily Mail, Sunday Times, London Metro, ITN News, London’s Capital FM, Sky1 TV, GMTV, Lorraine Kelly Today), and have been consulting feature authors, contributors and feature subjects for UK Health and Fitness Magazine, Sunday Times Style magazine, The London Magazine, Tatler, She magazine, Ultrafit magazine, The Briefing (Concorde in-flight magazine) and Zest fitness magazine.

In 2000 they undertook a 12-month management residency at the exclusive Harbour Club in London, and later founded the Institute of Physique Management (IoPM) in London (2008).

In addition to conducting corporate seminars and workshops, IoPM provides an intensive 12-week programme, The Hard Edge®, which successfully guides and drives clients to achieve their individual goals under the direct supervision of Anne, Tim, and their hand-picked team of experts.

This programme traces its roots to the original courses they provided in their club in New Zealand, and is now greatly enhanced and specifically tailored to meet the challenges faced by senior executives in large corporations.

Uniquely, the client is also able to successfully continue on with their health and fitness goals once the challenge has been completed, even in the most hectic and high-pressured environments.

Successfully established at the top end of the executive market, it takes a scientific factual approach, and does not involve any commercial diet, branded product or other marketing scheme.

Recently Tim co-presented an 8-episode series for Channel 4 Television, “Turn Back Your Body Clock”, their subsequent book “Turn Back Your Age Clock” (Hamlyn), a definitive guide to de-ageing, is available for sale internationally, and their latest book “The Wealthy Body® in Business” is about to be released.