When the going gets tough, the tough get going!

In this challenging economic climate it’s now more important than ever for corporate men and women to be in battle-hardened shape in order to stay at the very top of their game..

Don’t be forced into “Burn-out, Bale-out or getting Booted-out” when there IS a better option!  You can increase resilience, harness stress and boost productivity! Rediscover The Hard Edge of your hunter-gatherer ancestors, and come out on top in the corporate jungle!

This individual Hard Edge challenge is personally delivered to your home or office anywhere in the world by one of our hand-picked Corporate Physique Specialists. But be careful – they’re not to be messed with!

They’ll work side by side with you to create “short and punchy” training programmes that will toughen your frame and strengthen your mind. They’ll design high-performance eating plans that will boost energy, increase immunity and supercharge your performance, health and lifestyle!

But first – let me ask you 3 quick questions:

  1. In the next 5 years, is this new business environment we are now operating in going to get easier – or tougher?
  2. Do you still have the same energy, resilience and drive that you had 20 years ago?
  3. What plan do you have in place to ensure you’re in the best possible shape for the challenges ahead, and always on top of your corporate game?”

So, how do you think it would feel to launch into every day with:

  • Supercharged energy, vitality and resilience?
  • Greater effectiveness, productivity and performance?
  • Increased agility, clarity and creativity?
  • Enhanced ability to cope with the impact of stress, travel and jet lag?
  • Better recovery, satisfaction and work/life integration?
  • Boosted confidence, self-image and emotional power?
  • That competitive aggression that drives the top earners above and beyond the other players?
  • That sense of sheer exhilaration that comes with consistently performing at the very top of your game?

The Hard Edge™ 24-week Executive Individual Challenge delivers on every front – every time!

Join the elite group of top Executives and Managing Directors around the world who are already enjoying the renewed drive that comes with achieving The Hard Edge™.

A Ferrari Doesn’t Run on Lawnmower Fuel!

…and neither does your amazing body run at its best on junk food. If you have a high performance lifestyle, you need to understand what your body really needs to keep running at optimum levels.

When a lot depends on you, you can’t afford not to keep up the pace!

To maintain your body in the way it was designed to operate doesn’t need drugs, sachets of powder, so-called “energy” drinks or weigh-ins, just common sense based on time-effective exercise and sound nutritional principles.

We are experts at working with senior executives exactly like you – boosting your energy, performance, resilience and longevity.

Through a dynamic synergy of exercise, nutrition and performance strategies you will be able to get in the best physical condition possible – all within the challenges and demands of your daily environment!

For senior managers, training for body health should be the same as an athlete.

This is because to be fully engaged and to have longevity in your position you need to be mentally, emotionally and physically fit!

Top athletes are trained to know that recovering energy is just as important as expending it. Top corporate performers are now waking up to the fact that sustained high achievement demands physical and emotional strength – as well as a sharp intellect!

Once you take on The Hard Edge™ 24-week challenge, you’ll be amazed at the difference it will make to your day!

Our unique methods always deliver proven results!

Knowledge is Power. You will have the benefit of the latest current research in many fields distilled down to a single, integrated programme. You will learn the science and secrets to achieving a high-performance physique through effective exercise, optimal nutrition and practical lifestyle skills.

One Key to Fit One Lock. You will have a customised life-plan tailored to fit exactly into your working life and personal lifestyle, leaving out irrelevant information and adding in only the most useful tools you need for your own unique situation – learn the critical “need to know” secrets to success!

All Things Considered. Medical, physical, nutritional and environmental factors are addressed in order to get you back at the top of your game. What makes The Hard Edge™ so consistently effective is that it covers many elements instead of focussing on only one aspect, such as exercise or nutrition alone – a fully rounded and complete programme!

You Have Our Attention. You will be closely monitored and supervised every step of the way to ensure the benchmarks and results of your personal challenge are achieved and documented. This ensures total accountability and provides a drive to succeed.

Maintaining The Hard Edge™. Assessments, new challenges and ongoing support and resources are provided throughout the programme to enable continued progress and success!

And here’s the Proof!

This is what happened to 37 CEO’s and Senior Managing Directors who completed The Hard Edge™ challenge:


68% reported feeling only “moderately healthy” or “less than healthy” most of the time before starting the programme, compared with 91% feeling “extremely well” or “optimally well” after the programme.

Overall bodyfat percentage levels fell from an average of 33% (“Obese”), to 22.1% (within the healthy range) in the first 12 week phase, with most individuals losing over 20lbs!


Before commencing the programme, 75% of participants felt their diet and nutrition was of poor quality and “out-of-control.” Upon completion of the program, 95% felt they were making good choices and getting the highest quality nutrition.

Mental Agility:

Before the Programme only 41% of respondents felt they were functioning at above average mental capacity. After the program 82% felt they were now functioning at optimal intellectual capacity.

Performance and Earning Potential:

Prior to commencing The Hard Edge™ programme, 65% of those surveyed felt they were only meeting company expectations. After the program, 88% felt they were exceeding expectations in terms of generating income and managing workload and their responsibilities.

“Just twelve weeks later and the results were remarkable, energy levels were massively up and I could see that I was quite literally changing shape! Business and sport were not only more enjoyable but I was more effective.”Mark Timbrell, CEO.

Only 14% of people responding to the survey felt they were able to manage their stress before the program, compared to 91% after the programme.

After the program, on average, 82% of those surveyed felt they achieved a more satisfying balance in their lives.

Seven Important Reasons That Make This the Best Option:

1. Over the last 20 years we have researched and developed a fully rounded and systemised approach to de-aging and optimising the performance of the human physique at the top end of the corporate environment. It’s all about longevity!

2. Working closely with each individual we bolt together a customised life-plan that will increase energy, boost confidence, drive productivity and accelerate performance in every aspect of work, and private, life.

3. This is an elite programme for elite people, and we will personally guide you through many levels of improvement, constantly measuring, monitoring and adjusting these factors to keep you at The Hard Edge™ of your game.

4. Through our unique approach, which is totally results-focussed, you will achieve significant positive results! Our hands-on methods ensure a greater level of personal buy-in, commitment, discipline and adherence, which is simply not present in other corporate wellness programmes you may have heard of before.

5. This also includes meeting with you on personal issues that will impact your performance and the framework of your programme (such as home environment, family commitments, sporting interests, holidays, etc.)

6. Optimal physical and mental performance is just as important as qualifications and experience in maximising the energy, talents and skills required in a fast-paced business environment.

7. We have a proven track record of operating successfully in the international business sphere at the highest levels, so we can integrate well with that working style and deliver consistent, outstanding results time after time.

So, What To Do Now?

The Hard Edge™ Executive Health & Performance Challenge is tailor-made and delivered personally to you in your home or office anywhere in the world, entirely at your convenience, by one of our hand-picked team of experts.

Upon receiving your details, we will contact you promptly and organise an informal interview, either in person or on the telephone, where any questions you may have will be answered and the details of your programme can be discussed.

There is no charge for this initial meeting, and of course you are under absolutely no obligation whatsoever. It’s simply an opportunity to find out whether taking up The Hard Edge™ Challenge is appropriate or not for both parties.

It couldn’t be easier – simply email us and we will be in touch almost immediately!

Alternatively you are always welcome to call us directly on +44 (0) 20 8870 4557.